Karen Frankola

 I created the communications strategy for a Fortune 500 retailer undertaking its biggest technology change in 12 years.  We introduced the change to 3,000 managers by creating this animated video.  

 

My work for this project also included:

• Writing the presentation for the COO to introduce the change at the annual leadership meeting

• Writing emails and presentations from the executive sponsor to senior managers

• Creating a variety of deliverables (newsletters, online articles, manager briefings, etc.) to communicate about the change  

• Delivering communications workshops and providing coaching to employees selected as change agents.